BREAKING AWAY has been named one of CIO Insight’s Best Business Books for 2011

“In the tradition of books like In Search of Excellence: Lessons from America's Best Run Companies by Tom Peters and Robert Waterman and Good to Great: Why Some Companies Make the Leap...and Others Don't by Jim Collins, which deliver insight and also give you the tools to act on it, we believe that by the time you turn the last page of BREAKING AWAY, you'll be inspired and enthusiastically committed to implementing the principles discussed in the book." 

– from BREAKING AWAY by Jane Stevenson & Bilal Kaafarani




Angela AhrendtsChief Executive Officer, Burberry

BREAKING AWAY has a clear and important message: that innovation—the dogged pursuit of new solutions to old problems—is often the defining feature of a successful endeavor, be it a research project, a corporation or a society.”


Joel KurtzmanMilken Institute & Wharton’s SEI Center for Advanced Studies in Management

"A must read for any executive.”

“Innovation requires top leadership with courage and passion to win. With its four levels of innovation. BREAKING AWAY provides a great road map for success." 


Denise MorrisonCEO Elect, The Campbell Soup Company

“A fabulous read!"

"BREAKING AWAY artfully defines innovation and clarifies the critical role leadership plays in nurturing the right culture for innovation and growth.”


Marco JesiChairman of the Board, Limoni Profumerie S.P.A.

“At last, a book that captures the critical role leadership plays in enabling a culture where innovation is stimulated, valued, supported and celebrated. The authors have gone deep to understand what the best CEOs do to develop continuous innovation as a competitive edge. Breaking Away gives us a clear framework to make that happen in every organization.”

cynthiamccague Cynthia McCagueBoard of Directors, & former SVP Human Resources, The Coca-Cola Company

”Stevenson and Kaafarani 'break away' from traditional thinking to converge on a powerful thesis that will forever change how we view innovation.”


Judith GlaserCEO Benchmark Communications, Inc.– Bestselling author of Creating We & DNA of Leadership

“A how-to guide on inspiring a culture of innovation in your workplace.”


Dean KamenInventor of the heart stent, the Segway, & many other transformational innovations

“Using case studies and real examples, Jane Stevenson and Bilal Kaafarani uncover the missing ingredient in innovation—getting the most from your people." 

 "This book shows you how companies can excel.”


Cheryl PerkinsFormer Senior Vice President & Chief Innovation Officer, Kimberly Clark. Named by BusinessWeek as one of the Top 25 Champions of Innovation in the World.

"BREAKING AWAY is a must-read treasure trove of insight for anyone looking to go deeper not only into what drives different categories of innovation, but what leadership characteristics are needed to successfully transform each of those categories. Jane Stevenson and Bilal Kaafarani show you how to tap into the inspiration and the tools to transform your thinking around the challenges and risks in the marketplace through your leadership and organization. BREAKING AWAY will change the way you shape your innovation organization and culture."


American Association of Management Consulting Firms

"In Jane Stevenson’s and Bilal Kaafarani’s new book, Breaking Away, the authors make a compelling case that the great innovators in business not only have deep technical expertise in their chosen industry (or industries) but also a profound understanding of unmet customer needs and the power of organizations. Business leaders such as Benjamin Franklin, Thomas Edison, Henry Ford up to modern day visionaries like Steve Jobs have seen past the immediate future and transformed the way we eat, communicate, play and transport ourselves in the never ending quest to improve the human condition - all based on creative and original thinking about the world we live in and the customers we serve."

BREAKING AWAY • PHONE: 404-222-4022 • • copyright 2012 The Winning Jaguar™ • All rights reserved
*The Winning Jaguar is not affiliated with Jaguar Cars Limited, Land Rover, Tata Motors, or their related companies and subsidiaries.