Pressroom

PURCHASE BOOK AT AMAZON.COM / BARNES & NOBLE

“The ability to move from one hemishere to the other in integrated, whole-brain thinking is what leads to sustainable innovation. You can see evidence of this in great innovative leaders, for example, Steve Jobs, whose skills included connecting the dots between technology and consumer desires–a decidedly whole-brain function."


–Jane Stevenson & Bilal Kaafarani


REVIEW COPIES AND INTERVIEWS WITH THE AUTHORS – If you would like to write a review of the book, please contact us for a free review copy. We offer copies to members of the media as well as select bloggers and online journalists. Jane Stevenson and Bilal Kaafarani, the authors of BREAKING AWAY are available for interviews.



latestnews2

Groundbreaking New Innovation Model Featured in the book BREAKING AWAY to Be Implemented in New Company – NORTHSTAR INNOVATION in Istanbul, Turkey

In January 2012, Bilal Kaafarani was named as Vice Chairman in Northstar Innovation in Istanbul, Turkey, a  company that will implement his groundbreaking new innovation model featured in the book.



PRESS RELEASES

VIDEOS 

(featuring the Authors of BREAKING AWAY)


AUDIOS

WEBCASTS

ARTICLES & NEWS

BOOK REVIEW EXCERPTS

    Breaking Away Book Review

    by Seetharama C. Deevi

    Research Technology Management (July-August, 2011)

    The word "innovation" has been used extensively by executives, corporations, government officials, and the media. While the importance of innovation is accepted universally, the meaning of the word is interpreted differently based on the context. There exists a need for a common language and a framework to discuss the concepts of innovation in the context of an industrial setting for sustainable growth. A clear taxonomy of innovation will allow people to distinguish different types of innovation and describe them clearly. Jane Stevenson and Bilal Kaafarani have provided such a taxonomy in "Breaking Away". 


    How Great Leaders Create Innovation

    by Katherine Burger

    Wall Street & Technology (June 8, 2011)

    "A new book defines types of innovation and argues that by matching the right type with a company's culture, the risks of innovation can be reduced. Innovation is a misunderstood concept, and that's why pursuing it often results in costly disappointment. But it doesn't have to be that way, argue the authors of "Breaking Away"....


    Breaking Away to Innovate

    by Mark Anderson

    ExecuNet (April 15, 2011)

    There are many books on innovation, but this one is a keeper....The excitement and passion of the authors for the subject is matched by the extensive in-depth interviews they did with 51 CEOs and innovation leaders around the world and the unique case studies they developed to illustrate both good and bad practices. Angela Ahrendts, CEO of Burberry Group, Beth Comstock, CMO at GE, and Murray Martin, CEO and President of Pitney Bowes were recognized contributors to the effort showing the breadth of innovation possibilities across all businesses.


    Breaking Away Book Review

    by Bob Morris (September 21, 2011)

    To their great credit, Stevenson and Kaafarani identify and explain a multiple of options and considerations (e.g. “an elegantly simple model that reveals four types of innovation that can lead to growth”) with regard to the interdependence of innovation environment and leadership. They view “leadership” in two separate but essential dimensions: having the vision and authority to do whatever must be done to establish and sustain (if necessary, to protect) an environment in which the innovation process thrives, and, taking initiative at all levels (i.e. transformational, category, marketplace, and operational) and in all areas of the given enterprise. That is, innovative people “make it happen” because their leaders have ensured that it can “happen.”


OTHER INFORMATION

Patents Developed by Bilal Kaafarani



BREAKING AWAY • PHONE: 404-222-4022 • www.breakingawaythebook.com • copyright 2012 The Winning Jaguar™ • All rights reserved
*The Winning Jaguar is not affiliated with Jaguar Cars Limited, Land Rover, Tata Motors, or their related companies and subsidiaries.